SEO stands for Search Engine Optimization. It
is basically a process of getting more traffic from the search results on
search engines. By doing SEO, you will learn about how to do web marketing.
Basically, all search engine optimizations (SEOs) are, to make your website look
better for search engines.
Some of the search engines are Google.com, Bing.com,
Yahoo.com, Alta vista.com., Msn.com, etc. But people make more searches on
Google it is the most popular search engine among other search engines. So, Google
uses a tool called page rank (PR) in order to order a web.
Google has many
search robots, which indexes all the contents of the related searches in its
back store. O
n certain intervals of time, Google search robots update
automatically to re-index the contents of other SEOs. The indexing activities
of search engines promote a site to count the number of backlinks and to get
more visitors.
By doing SEO,
you can increase the number of visitors and traffic of your website.SEO is away,
where you can configure your website. You will hopefully show up your site no.1
in search results for free. So, if you do SEO properly you will get all the
benefits of AdWords.
The idea of AdWords is first given by Bill Gross who is an
American businessman. Google AdWords is an advertising service to grow up your
business. Google’s total advertising revenues were USD$ 42.5 billion. It also
offers pay-per-click (PPC) or cost-per-click
(CPC) advertising cost per mille (CPM) advertising. Advertisements are posted on the left
side of the page and is denoted by Ads or sponsored.
Good SEO will improve a website’s rank across arrange
of selected terms. However, any process by which a search engine is manipulated
in order to guarantee a high placement is referred to as spamming. The
successful execution of an SEO project requires skills in the areas of analysis,
research, planning, copywriting, and communication. SEO is divided into four
interrelated phases.
1:Pre-site activities: The research and planning
activities are undertaken before the existence of a new site or page.
2: On-site activities: The activities
directly involved in the content and design of web pages. Writing the title,
description, and keyword meta tags.
3. Off-site activities: Building a
portfolio of quality inbound links to your website.
4. Post-site activities: Analysing
and responding to site traffic and user feedback. Once a website has been
optimized, effective SEO is a continuous activity.
Most of the Search Engine
Optimizations (SEOs) provide beneficial services for website authors including
§ Strong grip on SEO
§ Content review of site
§ Content building
§ Search of keywords
